(Originally posted at http://www.von.com/blogs/guest/2008/11/mobilizing-web-2-0.aspx )
The launch of the iPhone by Apple and AT&T in June 2007 was a seminal event in the
evolution of the mobile Internet. For the first time, a handheld device
delivered much of the usability and functionality that is available to
laptop and PC users, in a form factor and interface that people wanted
to use. The iPhone allows users to stream YouTube, purchase from the
iStore, upload pictures to Facebook, and of course, make plain old phone
calls. Entire ecosystems are being enabled, as we speak, by
companies like Apple, Google
and RIM Blackberry
releasing software development kits (SDKs), and creating a
revenue-sharing business model that gives these developers a route to
market (Apple App Store). Marquee VCs, like Kleiner Perkins, are
committing hundreds of millions of dollars to fund startups focused
narrowly on Mobile Web 2.0 application development. The Mobile
Internet is happening. Now. But all is not idyllic. Many iPhone
users report being frustrated by the limitations of current cellular
networks. In many respects, it’s analogous to driving your Ferrari over a
dirt road. Much of the functionality described above is only available
over a Wi-Fi network, when available. A short-term answer for the
Mobile Internet is more ubiquitous Wi-Fi. We’re not advocating blanket,
citywide coverage, but rather strategic deployments in areas where it
makes sense to do so. This may be as simple as re-thinking the hotspot
coverage area — perhaps placing a high-powered, highly sensitive access
point on the outside of a location, rather than placing a low-power,
enterprise AP inside. Conceivably, this simple step would provide
coverage inside the establishment and its patio, just as the indoor AP,
but it also could create a “virtual patio” covering about 10 times the
area of the indoor AP alone. If you think about it, the location’s SSID
could be used as an advertising beacon, pulling in more customers from
the surrounding area, not simply serving those customers already inside
the establishment. Other locations where it might make sense to
deploy Wi-Fi access include convention centers, hotels and resorts,
sporting venues, commuter rail stations and lines, shopping malls, urban
cores, multi-tenant dwelling units, etc. The long-term bet
carriers are making is LTE, 4G. In April 2008, the FCC raised $19.6 billion from 4G spectrum auctions
and the major LTE equipment providers have agreed on an intellectual
property model to accelerate adoption. 4G trials are expected to begin
in 2010, with wide-scale rollouts beginning in the 2012 timeframe. Whether
Wi-Fi, WiMAX or LTE, or most likely some combination of all three, the
challenge of deploying a network with the capacity capable of delivering
applications and content to many of these devices simultaneously, at
rates approaching 100mbps, is not trivial. Wireless networks are
constrained by the laws of physics, notwithstanding the unfortunate hype
that inflates expectations with every new generation of technologies.
The infamous WiMAX promise of “70mbps over 70 kilometers” sounded good
to the marketing department, but the reality is that this is an
either/or proposition. Distance and power dictate data rate. Handheld
devices are, by definition, low-powered, range-limited devices. For 4G
to deliver on anything approaching its promise, much smaller cells
(micro and picocells) will need to be used outdoors, with even smaller
femtocells expected to provide an answer indoors, in the home and
office. That’s my .02! Martin Suter is vice president of
business development at BelAir
Networks, a provider of broadband mesh solutions for Wi-Fi,
WiMAX, 4.9 GHz Public Safety and 5.9 GHz ITS networks. Previously,
Martin was the CEO at Cohda Wireless, where he raised the company’s
profile and negotiated a licensing deal with a Fortune 100 vendor in its
core franchise. Prior to Cohda, he was vice president of business
development at MeshNetworks Inc., a classic tech transfer/disruptive
technology success story that achieved a major liquidity event for its
investors in Q4/2004 with its acquisition by Motorola. Martin also was
responsible for building several high profile alliances with and for
leading technology companies, including Fujitsu, Microsoft, Netscape,
Sun Microsystems, and Teradata. Additionally, Martin has successfully
negotiated technology transfer, distribution and/or licensing deals with
companies like 3Com, BioChem Pharma, Dow Chemical, Exodus, Fujitsu,
IBM, Microsoft, Motorola, Netscape and Sun.
