(Original published at http://www.von.com/blogs/guest/2009/06/mobile-internet-fundy-esque.aspx )
In 1963, JFK is credited with having observed that, “A rising tide raises all ships.” The evidence is overwhelming that the mobile Internet tide is unprecedented in scale and that it’s coming in fast. Anyone, or any company trying to resist, inevitably will be washed away.
The launch of the Palm Pre this past week has given the industry an opportunity to debate whether the Pre is an iPhone killer. David Pogue, of the New York Times, has described the Sprint-Nextel/Palm pairing as “a pair of sad sack losers team up to defeat the smug athletic golden boy,” going on the suggest that it’s the “Palm Pre vs. iPhone.”
To its credit, Time presents a much more balanced view, pointing out that “Palm doesn't need to steal any of its competitors' customers to thrive.” This seems to be the view being (wisely) espoused by Jon Rubinstein, executive chairman of Palm Inc. as well, who rightly notes, in the same article, that the smartphone market is “large and expanding.”
Rubinstein is right in suggesting that the smartphone market is not zero-sum. Yes, there is a heightened need for device manufacturers to deliver a compelling user experience. Apple has set the bar extremely high, but the fact remains that there are “4 billion mobile phones in the world today, after all, and Palm says only about 10% of them are smart phones. During the next few years, that number may reach 50%. Morgan Stanley Research even described the migration to Internet-connected mobile devices as ‘one of the biggest opportunities in the history of the technology industry.’"
I would argue that Apple will continue to maintain its market share on the platform and device sides even as this market grows for one simple reason: iTunes. None of the other vendors has delivered a seamless content and application management platform from the desktop to the device, coupled with an accepted micro-transaction platform. Microsoft had an opportunity to do so with Windows Media Player, but was so tied up in antitrust litigation, it missed the window of opportunity and was left in the dust.
Apple’s the poster child; the launch of iPhone 3G S makes it even more so. Palm’s the underdog. But what of the other 800 pound gorillas?
“Google: Expect 18 Android Phones by Year’s End,” “BlackBerry Storm 2 could hit as early as June,” “HTC: Touch Pro 2 coming to North America,” “Samsung Unveils World's First 12 Megapixel Camera Phone,” etc.
Throw in Netbooks, gaming devices, cameras and you’ve got a rising tide of mobile data that is unprecedented. Dare I say, it is even Fundy-esque*!
That’s my .02!
Martin Suter
(*Canada’s Bay of Fundy purportedly has the highest tides in the world.)
Martin Suter is vice president of business development at BelAir Networks, the global market share leader in service provider Wi-Fi, enabling 3G data offload for wireless carriers, quad-play for cable operators, and managed WLAN business services. Previously, Martin was the CEO at Cohda Wireless, where he raised the company’s profile and negotiated a licensing deal with a Fortune 100 vendor in its core franchise. Prior to Cohda, he was vice president of business development at MeshNetworks Inc., a classic tech transfer/disruptive technology success story that achieved a major liquidity event for its investors in Q4/2004 with its acquisition by Motorola. Martin also was responsible for building several high profile alliances with and for leading technology companies, including Fujitsu, Microsoft, Netscape, Sun Microsystems, and Teradata. Additionally, Martin has successfully negotiated technology transfer, distribution and/or licensing deals with companies like 3Com, BioChem Pharma, Dow Chemical, Exodus, Fujitsu, IBM, Microsoft, Motorola, Netscape and Sun.
