(Originally posted at http://www.von.com/blogs/guest/2008/11/mobilizing-web-2-0.aspx )
The launch of the iPhone by Apple and AT&T in June 2007 was a seminal event in the evolution of the mobile Internet. For the first time, a handheld device delivered much of the usability and functionality that is available to laptop and PC users, in a form factor and interface that people wanted to use. The iPhone allows users to stream YouTube, purchase from the iStore, upload pictures to Facebook, and of course, make plain old phone calls.
Entire ecosystems are being enabled, as we speak, by companies like Apple, Google and RIM Blackberry releasing software development kits (SDKs), and creating a revenue-sharing business model that gives these developers a route to market (Apple App Store). Marquee VCs, like Kleiner Perkins, are committing hundreds of millions of dollars to fund startups focused narrowly on Mobile Web 2.0 application development.
The Mobile Internet is happening. Now.
But all is not idyllic. Many iPhone users report being frustrated by the limitations of current cellular networks. In many respects, it’s analogous to driving your Ferrari over a dirt road. Much of the functionality described above is only available over a Wi-Fi network, when available.
A short-term answer for the Mobile Internet is more ubiquitous Wi-Fi. We’re not advocating blanket, citywide coverage, but rather strategic deployments in areas where it makes sense to do so. This may be as simple as re-thinking the hotspot coverage area — perhaps placing a high-powered, highly sensitive access point on the outside of a location, rather than placing a low-power, enterprise AP inside. Conceivably, this simple step would provide coverage inside the establishment and its patio, just as the indoor AP, but it also could create a “virtual patio” covering about 10 times the area of the indoor AP alone. If you think about it, the location’s SSID could be used as an advertising beacon, pulling in more customers from the surrounding area, not simply serving those customers already inside the establishment.
Other locations where it might make sense to deploy Wi-Fi access include convention centers, hotels and resorts, sporting venues, commuter rail stations and lines, shopping malls, urban cores, multi-tenant dwelling units, etc.
The long-term bet carriers are making is LTE, 4G. In April 2008, the FCC raised $19.6 billion from 4G spectrum auctions and the major LTE equipment providers have agreed on an intellectual property model to accelerate adoption. 4G trials are expected to begin in 2010, with wide-scale rollouts beginning in the 2012 timeframe.
Whether Wi-Fi, WiMAX or LTE, or most likely some combination of all three, the challenge of deploying a network with the capacity capable of delivering applications and content to many of these devices simultaneously, at rates approaching 100mbps, is not trivial. Wireless networks are constrained by the laws of physics, notwithstanding the unfortunate hype that inflates expectations with every new generation of technologies. The infamous WiMAX promise of “70mbps over 70 kilometers” sounded good to the marketing department, but the reality is that this is an either/or proposition. Distance and power dictate data rate. Handheld devices are, by definition, low-powered, range-limited devices. For 4G to deliver on anything approaching its promise, much smaller cells (micro and picocells) will need to be used outdoors, with even smaller femtocells expected to provide an answer indoors, in the home and office.
That’s my .02!
Martin Suter is vice president of business development at BelAir Networks, a provider of broadband mesh solutions for Wi-Fi, WiMAX, 4.9 GHz Public Safety and 5.9 GHz ITS networks. Previously, Martin was the CEO at Cohda Wireless, where he raised the company’s profile and negotiated a licensing deal with a Fortune 100 vendor in its core franchise. Prior to Cohda, he was vice president of business development at MeshNetworks Inc., a classic tech transfer/disruptive technology success story that achieved a major liquidity event for its investors in Q4/2004 with its acquisition by Motorola. Martin also was responsible for building several high profile alliances with and for leading technology companies, including Fujitsu, Microsoft, Netscape, Sun Microsystems, and Teradata. Additionally, Martin has successfully negotiated technology transfer, distribution and/or licensing deals with companies like 3Com, BioChem Pharma, Dow Chemical, Exodus, Fujitsu, IBM, Microsoft, Motorola, Netscape and Sun.
